Content creators left without home after partnership with Mixer and Facebook Gaming annouced.Posted by NEWS June 24, 2020 in
All opinions are my own and do not reflect the opinions of others on Trample Gaming. Please do not hesitate to reach out to me and we can chat in private.
Big news dropped yesterday as Microsoft announced that they will be discontinuing support for their streaming platform Mixer and partnering with Facebook Gaming to take the reins and offer a home for the content creators who lost their platform.
What does that mean to you? Nothing, probably, if you were not leveraging the platform to build your communities and generate content. But to some, this came as a blow; leaving many questions unanswered as to what that means for their futures in content creation. However, some creators came out unscathed in this process which begs the question: how long did they know that this was an inevitability?
Remember back in the summer of 2019 when it was announced that Tyler “Ninja” Blevins was going exclusively to stream and create content for Mixer? This news flooded my timelines for days as people speculated as to why the switch? Ninja was the golden boy of Twitch as he had generated so much traffic and revenue to the website and platform. Why the switch?
I surmised that for someone who had to be generating metric butt tons of money each day on Twitch, the potential loss that he was going to experience by jumping to Mixer had to meet a certain threshold. And it did. He had struck a deal with Microsoft that would rival even some professional sports athletes.
Business is business, after all. No one could fault him for making a professional decision. It was a decision that ultimately paid off.
But for a company like Microsoft, they had to know that Mixer’s death knell was imminent and this was a last ditch effort to try and breathe some life into the platform. Getting Ninja to sign an exclusivity agreement to use their product was a boon for a time, but it is obvious it couldn’t sustain.
Here’s what we know:
- Mixer is partnering with Facebook Gaming and starting July 22nd, all links that go to the Mixer.com will redirect to fb.gg
- Partners on the Mixer platform (if they choose) can move to Facebook Gaming and will be able to instantly have partner status as well there to help continue monetization of their content
- If they choose not to, they are free to go to whatever platform and “restart”
- Content Creators that signed contracts with Microsoft, like Ninja, Shroud, or King Golathlion have been freed from their obligations and will get their payouts that were agreed upon, i.e. Ninja is getting his cool ~$30 million for just under a year of work at Mixer
What is important to me here is not the big names that are “affected” by this or inconvenienced: it is the smaller content creators who work just as hard to put out their content and are building their communities. This could be a make or break moment for them as they try to put the pieces together and figure out what their next steps are.
I feel for them as that could have easily been me in that same scenario had I made a transition when Mixer was released.
I would like to believe that the communities that have been loyal to the creators over at Mixer will follow them wherever they decide to end up. But I know that is not always the case. It also is work for the viewers, just as it is for creators. There is a level of trust that you build with creators that helps drive you back for each and every video or stream that is put out there.
If you know me, community is the most important pillar to me when it comes to my content and I would be nothing without each of you and your support. So it wrecks me to see creators, like myself, uncertain of their futures.
Some creators put their heart and soul into this lifestyle and want to make the very most of it that they can. And they do it with no compensation or safety net, just for the passion of pursuing a hobby (or hobby turned career).
My final takeaway is this: if there are content creators that you enjoy, like the energy that they bring to our platforms, let them know. Show them support however you can. Never underestimate how far kind words and casual conversation will go.
I know for the next few weeks, I may poke around on Mixer and see how I can support the smaller content creators as they decide to make or not make transitions to other streaming platforms. I never want to see a creative flame be snuffed out.
I find all this news in our little slice of the world very fascinating because this impacts each and every one of us who are part of our Stomping Grounds. We reap the benefits and weather the hardships of these decisions. So, it is important to be aware of what goes on around us.
Thanks for reading!
‘Til next time!